The initial page on the website that the user lands on.
Keywords or phrases the user searched for to find the site.
Whether the visitor is new or returning.
The origin of the traffic, e.g. Organic, Google Ad, Social etc.
The specific advertising campaign or ad group the user interacted with
The broader category of the source, e.g. organic, paid, referral etc.
The specific URL or domain that referred the user, like Google.com.
The geographic location of the user, such as country, state, or city.
The type of device used, such as mobile, desktop, or tablet.